SUCCESS STORY- JAPANESE STYLE
Shortly after World War II, a small group gathered in a burned-out department store in devastated Tokyo. There they founded a company to develop the technologies that might rebuild Japan’s economy.
The company they founded was Sony. And one of them, a young engineer named Akio Morita, became its chairman.
Now Akio Morita tells the story of the incredible success of Sony as only a key architect of that success can tell it. He clearly illustrates the Japanese approach toward creating products that conquer the marketplace. And with insight gained through his experience in America, he
spells out why the United States has fallen behind in the global economic competition.
The result, in the words of the Wall Street Journal, “captures the charm and candor of the man… tells a Western reader more about the nature of Japanese business and competitiveness than all the slick tomes by American authors in recent years.”